A dunning workflow that treats failed payments like customers, not errors.

Dunlo gives every failed Stripe invoice a recovery path: a clear customer email, a timed retry, a payment update link, and founder escalation before a valuable account quietly disappears.

Build your dunning flow Learn failed payment recovery

Dunning architecture

Recovery needs a sequence, not a panic email.

The strongest dunning flows are specific, paced, and aware of account value.

Detect the failed invoice

Listen to Stripe payment failures, invoice events, and failure codes as soon as they happen.

00:01 after failure

Send the right message

Match the email to the reason: expired card, insufficient funds, authentication, bank block, or generic card decline.

reason matched

Retry with intent

Avoid blind retries. Time follow-ups around customer action, payment windows, and account value.

timed sequence

Escalate valuable accounts

Bring the founder or success owner into the loop before high-value accounts disappear silently.

founder draft

Why it matters

Stripe Smart Retries can retry. It cannot explain.

The customer-facing layer is where many recoverable payments are won or lost. Dunlo keeps that layer specific to the failure.

Stripe dunning FAQ

What is Stripe dunning?

Stripe dunning is the process of recovering failed subscription payments after a Stripe invoice or payment intent fails. It usually combines retries, customer emails, payment update links, and account follow-up.

Is Stripe Smart Retries enough for dunning?

Stripe Smart Retries can help with retry timing, but it does not replace a complete dunning workflow with failure-specific messaging, escalation, and recovered revenue reporting.

What should a SaaS dunning sequence include?

A SaaS dunning sequence should include immediate failure detection, customer-safe emails, payment update links, timed retries, founder escalation for valuable accounts, and tracking for recovered revenue.

Replace generic dunning

Turn failed Stripe payments into a recovery workflow.

Start with your existing Stripe account. Dunlo is free during beta and built for SaaS teams that want a focused recovery layer.

Start recovery