Estimate the failed-payment MRR hiding in Stripe.
Move one slider. See your estimated failed payment rate, MRR at risk, and monthly recovery potential before you connect anything.
Your estimated range
5.8%
Average failed payment rate for $20k-$80k MRR. Failed payments become a visible retention problem, not just billing noise.
Enter your estimated MRR
No email required to see the result.
Result shown immediately
At $20k-$80k MRR, the benchmark estimates $1,392 in failed MRR each month.
Estimated failed MRR
$1,392
Revenue already attempted but not collected.
Recovery potential
$863
Monthly upside with targeted recovery.
Annualized upside
$10,356
If the leak repeats for 12 months.
Benchmarks by MRR range
Failed payment rates usually rise as card volume grows.
< $5k MRR
Usually early enough that Stripe defaults hide the leak.
4.2%
$5k-$20k MRR
The first range where a dedicated recovery workflow usually pays back.
5.1%
$20k-$80k MRR
Failed payments become a visible retention problem, not just billing noise.
5.8%
$80k+ MRR
At this stage, recovery needs prioritization and human escalation.
6.4%
Benchmark methodology
Use the estimate as a first pass, then inspect Stripe by failure reason.
The calculator starts with MRR because it is the number most founders know before they export Stripe data. Dunlo then applies a failed-payment rate by SaaS stage and a conservative recoverability assumption. Your real number will move with billing interval, plan price, customer geography, card age, and whether Stripe Smart Retries, failed-payment emails, and payment update links are already configured.
- The public calculator is a directional estimate, not a guarantee of recovery.
- MRR ranges use simple failed-payment rate assumptions so founders can benchmark before connecting Stripe.
- The recovery potential applies a conservative recoverability rate to failed MRR; real results depend on decline-code mix, card age, geography, billing interval, retry settings, and email quality.
- The connected-product benchmark should replace this estimate once Stripe data is available.
What to check after the benchmark
- Export failed invoices and group them by Stripe decline code, not just total failed amount.
- Separate soft declines like insufficient funds from hard declines that need a new payment method.
- Compare failed MRR, recovered MRR, and churned MRR so recovery is measured as revenue, not email activity.
Keep building your Stripe recovery workflow.
MRR at risk
Understand the metric behind failed revenue before it becomes churn.
Stripe failed payments
Turn the benchmark into a recovery workflow for failed invoices.
Stripe dunning
Build the email and retry sequence around the failure context.
Involuntary churn calculator
Estimate the payment-failure churn hiding inside failed invoices.