Baremetrics is a respected subscription metrics platform with a separate Recover product for dunning. Dunlo is narrower: failed Stripe payment recovery, failure-code-specific emails, and AI-drafted founder escalation for bootstrapped SaaS teams that are not ready for a larger metrics stack.
Conversion path
Use the benchmark first. It gives visitors a useful estimate before signup and keeps the next step lighter than connecting an account immediately.
Dunlo fit
You already use Stripe as your source of truth and do not need a full analytics product.
You want failure-code-specific recovery emails instead of generic dunning copy.
You want high-value failed payments surfaced as founder-reviewed personal follow-up.
Comparison
This comparison is based on public product pages and documentation. Dunlo details reflect the current beta offer.
| Criteria | Baremetrics | Dunlo beta |
|---|---|---|
| Primary job | MRR analytics first, with Recover available as a dedicated dunning product. | Failed Stripe payment recovery first: monitoring, customer emails, and founder escalation. |
| MRR tracking | Yes. Metrics is Baremetrics' core product for MRR, churn, LTV, cohorts, and customer analytics. | No. Dunlo tracks recovery outcomes, not full subscription analytics. |
| Failed payment recovery | Yes. Baremetrics Recover sends recovery emails, hosts a card update page, and can prompt customers inside your app. | Yes. Dunlo focuses on Stripe failure context, recovery emails, and high-value customer escalation. |
| Failure-code-specific emails | Recover provides customizable drip campaigns; public docs do not position it around per-decline-code copy. | Built around Stripe failure codes such as expired_card, insufficient_funds, and do_not_honor. |
| Founder escalation AI | Not positioned around founder-reviewed personal email drafts for high-value failed payments. | Yes. Dunlo drafts a personal founder email when a valuable account needs more than automation. |
| Pricing entry | Metrics starts at $129/mo up to $10k MRR; Recover starts at $69/mo up to $10k MRR. | Free during beta. Planned tiers start at $19/mo with no percentage of recovered revenue. |
| Best fit | Founders who want a broader subscription metrics system and are ready to pay separately for analytics or Recover. | Stripe-first founders who want the payment leak fixed before buying a full metrics suite. |
Public proof
Dunlo is still in beta, so the page shows what can be verified today: assumptions, recovery mechanics, and a clear policy for publishing customer proof.
The public calculator shows MRR bands, estimated failed MRR, and recovery assumptions without asking for an email first.
Dunlo is built around Stripe decline reasons, timed emails, hosted update links, and founder escalation.
Customer screenshots, recovery stories, and beta metrics stay private until the sample is useful and the customer signs off.
Free beta
Use Baremetrics when you want a mature MRR analytics suite and a separate Recover workflow. Use Dunlo when you already live in Stripe and want a focused recovery layer with flat beta pricing, failure-code copy, and founder-visible follow-up.