Who should use ProfitWell
- You need a clean view of MRR, churn, retention, and subscription reporting.
- You want a free metrics product before paying for recovery tooling.
- You use Paddle products or want to evaluate Paddle Retain separately.
Alternative guide
Dunlo vs ProfitWell
ProfitWell Metrics, now part of Paddle, is a free subscription analytics product for reporting on revenue, churn, retention, and subscription performance. Dunlo is not an analytics dashboard. It is the action layer for Stripe failed payments.
Conversion path
Not ready to connect Stripe?
Use the benchmark first. It gives visitors a useful estimate before signup and keeps the next step lighter than connecting an account immediately.
Dunlo fit
You already know failed Stripe payments are a problem and want to recover them.
You want failure-code-specific emails rather than another dashboard.
You want high-value failures surfaced for founder-level follow-up.
Comparison
What changes in practice
This comparison is based on public product pages and documentation. Dunlo details reflect the current beta offer.
| Criteria | ProfitWell | Dunlo beta |
|---|---|---|
| Primary job | Analytics and reporting: understand subscription revenue, churn, cohorts, and retention. | Recovery execution: email customers, track at-risk failed invoices, and escalate important accounts. |
| MRR analytics | Yes. ProfitWell Metrics is positioned as free subscription analytics for SaaS companies. | No. Dunlo is not a full subscription analytics suite. |
| Failed payment recovery | Not in ProfitWell Metrics itself. Paddle Retain handles failed payment recovery in the Paddle ecosystem. | Yes. Dunlo is built specifically for failed Stripe payment recovery. |
| Stripe fit | Useful as a read-side analytics layer for subscription metrics. | Action-side recovery layer for Stripe invoices, customer emails, and founder escalation. |
| Pricing entry | ProfitWell Metrics is free. | Free during beta. Future pricing will be communicated before billing starts. No customer will be charged without notice and consent. |
| Best fit | Founders who need clearer subscription metrics and reporting. | Founders who know failed payments are leaking revenue and want the recovery system built for them. |
Who should use Dunlo
- You already know failed Stripe payments are a problem and want to recover them.
- You want failure-code-specific emails rather than another dashboard.
- You want high-value failures surfaced for founder-level follow-up.
Beta transparency
What can be verified today.
Dunlo publishes assumptions, recovery mechanics, and its proof policy before it publishes customer outcomes.
During beta, customer outcomes are published only with approval and enough context to be useful.
Visible assumptions
The public benchmark exposes the illustrative failed-payment bands and 62% illustrative modeled recovery assumption used in its model. Updated July 2026.
Visible mechanics
Failure reasons, recovery timing, customer update links, and founder review are documented before signup.
Visible proof policy
Customer metrics and stories remain private until the sample is useful and the customer approves publication.
Free beta
Recover failed payments before they become churn.
Use ProfitWell Metrics to understand your subscription numbers. Use Dunlo to reduce the failed-payment portion of churn in Stripe. For many founders, the honest answer is both: ProfitWell shows the leak, Dunlo works the recovery queue.